Gamification in B2BNews
Gamified, experience-based communication with DIRAK-SNAP-Technology
We were invited by the Bundesverband Industrie Kommunikation e.V. (bvik) together with our agency GENERATIONDESIGN to present our campaign for DIRAK-SNAP-Technology to the Gebr. Becker GmbH in Wuppertal.
The focus of the bvik event was on gamification approaches in B2B communication. We presented our successful and emotive customer approach based on gamified corporate communication with DIRAK-SNAP-Technology on site as a best case. In this way we were able to show how we have presented the DST brand as an experience so that customer and prospective customer understand and perceive the message more quickly.